The research further reveals which countries and regions will have a better standing in the years to come. Apart from this, the study talks about the growth rate, market share as well as the recent developments in the Mobile Money industry worldwide. Besides, the special mention of major market players adds importance to the overall market study.
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This industry assessment for the forecast period, 2019 – 2026 incorporates projections pertaining to the investment feasibility, gross margin, profits, consumption volume, production capability and major market vendors. Likewise, statistics associated with the competitive landscape, shifting consumer behaviour and spending power is showcased and well-explained with the help of treasured resources such as charts, graphs and graphic images, which can be easily incorporated in the business or corporate presentations.
Companies considered and profiled in this market study
Vodafone Group Plc (UK), Gemalto (Netherlands), FIS (US), Google Inc. (US), MasterCard Incorporated (US), Bharti Airtel Limited (India), Orange S.A. (France), Monitise PLC (UK), and Mahindra Comviva (India), among others.
Segments covered in the report:
Transaction mode Outlook (Revenue, USD Million; 2018–2026)
- NFC/Smart card
- Direct mobile billing
- Mobile web/WAP payments
- Mobile apps
- Others (Wi-Fi, QR codes, and Bluetooth)
Payment nature Outlook (Revenue, USD Million; 2018–2026)
- Person to person
- Person to business
- Business to person
- Business to business
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Payment location Outlook (Revenue, USD Million; 2018–2026)
- Remote payments
- Proximity payments
Purchase type Outlook (Revenue, USD Million; 2018–2026)
- Airtime transfer and top-ups
- Money transfers and payments
- Merchandise and coupons
- Travel and ticketing
- Digital products
Industry vertical Outlook (Revenue, USD; 2018-2026)
- Mobile Money Market share by industry vertical, 2019 & 2026
- Telecom and IT
- Media and entertainment
- Travel and hospitality
- Transportation and logistics
- Energy and utilities
Attracting the target audience
First, the comprehensive report finds out why customers need a certain product or service. The study focuses on what problems a certain product and service can solve. Apart from target demographics industry experts weigh up on the factors including audience type, as well as others vital attributes about the target customer segment.
Extensive data on market segmentation:
The Mobile Money Market report divides the market of potential buyers into different groups, or segments/sub segments, based on various characteristics. The segments and sub segments identified contain buyer who are expected to respond or react similarly to certain products and services. The report further finds out consumers who share traits including similar expectations, interests, geography and needs. The segmentation sheds light on how some customers are likely to purchase a product or service than others to enable marketers allocate their focus as well as resource.
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The research provides answers to the following key questions:
- What are the strategic recommendations for market participants?
- What is the current state of the Mobile Money market and how will it develop over the next 5 years?
- What are the key drivers of market growth, and the key challenges faced by the industry?
- What is the size of the market insights and opportunity?
- What are the future pricing trends for different types & application of Mobile Money market?
- What are the bottlenecks in technology development for Mobile Money market?
- Who are the important key players in the market, and what are their products and services?